Welcome to Your Email Goal Setting Toolkit
Marketers have an abundance of data at their fingertips, but often it is challenging to sift through that data and make sense of it. In this toolkit, we'll provide you with tools you need to organize your performance data, establish benchmarks, and then set goals to optimize your email program. First you'll learn how to pull email performance reports and format them in a standardized way that is easy to digest and share. Next, we'll cover how to set up conversion tracking to attribute value to your email beyond engagement. Finally, we'll break down common KPI metrics and provide you with a workbook to outline your current metrics and set future goals.
