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Diving into the conversion journey

It’s one thing to prepare and skillfully promote your annual conference, webinars, and/or continuing education courses, it’s quite another to attribute each promotion back to actual conversions and ROI. Yet, this is where marketers need to get to be able to make data-backed decisions based on real KPIs versus inferred activity from promotions. This section of the toolkit is all about conversions, what a conversion is, what you define a conversion to be, and different tools at your fingertips and across platforms to bring you more conversions and conversion reporting.

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Workbook

Conversion Journey Workbook

This workbook is designed to help you ideate and outline an automation program including the data points and content steps needed in your workflow.

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UTM Codes

About UTM Codes

A UTM code is a snippet of code added to the end of a URL to track the performance of campaigns and content. There are 5 variants of URL parameters you can track - source, medium, campaign, term and content. When you track by UTM codes, you can see web activity attributed to a specific campaign from a specific channel like email in an analytics tool like Google Analytics.

Conversion Tracker

About Conversion Tracker

Conversion tracker allows you to attribute activity off of the email and onto the website and writes that data back into the marketing tool. That way you can report on email ROI and attribute sales, registrations, or sign ups directly to your email efforts. The reporting gives actual dollars made from the email as well as where users dropped off in the buyer journey. 

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Want to get started with tracking your conversions?

Conversion Tracker allows you to track activity from the email to your website. You'll see the conversions and the journeys in your analytics and be able to make data-informed decisions for your campaigns.

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Shopping Cart Abandonment

Collect unclaimed revenue

Cart abandonment capture is a form of highly personalized automation triggered when a user puts a product or event into their shopping cart, but doesn’t complete their check out. They receive an email with the product they left in their cart to drive them back to their cart purchase. 

Learn more about Cart Abandonment

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Want to get started with shopping cart abandonment?

Conversion Capture allows you to send personalized, automated emails the moment a user abandons their cart. With 70% of shopping carts abandoned, it is a necessary nudge to earn more completed check outs.

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