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What is Email Automation?

Email automation is a method of automating email communication using segmented, data-driven or behavioral triggers to manage common email marketing workflows. In this toolkit, you will be given access to automation inspiration, workbooks to plan your strategy & content touchpoints, and kits to help get started on common automation workflows.

Innovation

Automation 101

Learn the basics of email automation & review use cases to inspire your email automation strategy.

Learn About Automation

Automation-Planning

Planning & Strategy

Download our automation strategy tools including a planning workbook & content touchpoint guide.

Start Planning

Automation-Template

Automation Templates

 Access our library of automation templates including pre-built workflows & content guides.

Browse Templates

For more information, visit our Automation FAQs

How can automation impact my metrics?

70.5%

Increase in Open Rates

*Epsilon

152%

Increase in Click Rates**

**Epsilon

60%

More conversions**

***Optinmonster.com

Steps to Building Your Automation Program

AutomationKit - Toolkit2

Download Printable Chart