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Virtual Conference
September 16, 2020
9.00am - 5.00pm ET

Follow the Yellow Brick Road

Data as the new gold

The Plot

Follow the Yellow Brick Road Ruby

It's time to click your heels
The landscape has changed. As marketers and association professionals—change agents and forward-thinkers—the onus is on you to right-side your marketing and program efforts to meet market changes and demands.

HighRoad’s Virtual Conference is a one-day remote event designed to help you tap into your data for short- and long-term success.  Get the tools to grow your digital footprint, build member and customer journeys that count, and ultimately, meet your organizational objectives.

Join us for this virtual event and get actionable insights and approaches to follow your yellow brick road to success in 2021, and beyond.

The cast of characters

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Ron McGrath
CEO
headshot_ManeeshaManges
Maneesha Manges
Director of Services
headshot_SamiScarpitti
Sami Scarpitti
Director of Sales
headshot_AdamHiggins
Adam Higgins
Director of Technology
headshot_AimeePagano
Aimee Pagano
Senior Digital Advisor
headshot_EmilyNash
Emily Wilson
Digital Advisor
HeadshotNicoleWhite2
Nicole Crilley
Email Marketing Specialist
headshot_JasonGreen
Jason Green
Sr Technical Advisor
headshot_ChrisPark
Chris Park
Developer
headshot_BillTsikerdanos
Bill Tsikerdanos
Developer
headshot_LarissaBateman
Larissa Bateman
Account Executive
headshot_RobShelton
Rob Shelton
Account Executive

The quest to success

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09:00
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10:00
Keynote: Madame Failure was my Favorite Teacher
Hear from HighRoad's very own Ron McGrath on his personal journey to success. From fax, to failures, to futuristic founder, Ron shares moments and learnings that helped shape him as a human, rise above adversity, and empathize and connect with others along the way.
10:00
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10:30
COE Rest Stop
Come to the Center of Excellence (COE) Rest Stop to unwind, peruse thought leadership materials and resources, and chat with attendees and speakers.
10:30
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11:00
HighRoad Spark Revolutionizes Data Integration for Associations
While most associations sit on a wealth of data, their sources are often disconnected. HighRoad Spark, a platform-agnostic integration software, puts the power of your data into your marketers’ hands. In this session, find out how HighRoad Spark can help you reach your organizational goals.
11:00
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11:30
Get to the End of the Alphabet—Tools to Recruit New Generations
With memberships decaying and newer generations consuming content differently, associations need to reface the way they go to market. In this session learn about key approaches and tools that you can start applying now so that you’re poised for success in the future.
11:30
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12:00
COE Rest Stop & Lunch On Us
All Attendees will receive a $15 Door Dash Gift Card to use as you please during the event.
12:00
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12:35
Stalk them with Kindness—Track Your User on their Journey
Now more than ever, it’s imperative that organizations custom-deliver meaningful experiences to their members. In this session, learn about the approaches out there to help you understand your user, and hear from association practitioners on how they turned principles into practice to meet growth and retention goals.
12:35
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01:00
Show them the Money—Selling Your Board on a New Technology
As an association professional, you’re often tasked with not just meeting but exceeding goals, innovating under fire, and evolving your digital footprint for strategic growth. In this session, learn how to build a business case to justify your chosen technology and set expectations for your board, executive leadership, and beyond.
01:00
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01:30
COE Rest Stop
Come to the Center of Excellence (COE) Rest Stop to unwind, peruse thought leadership materials and resources, and chat with attendees and speakers.
01:30
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02:00
HighRoad Spark―the Evolved Plus Connector
HighRoad Spark, our new platform-agnostic integration software, puts the power of your data into your marketers’ hands. In this session, find out how HighRoad Spark is truly the evolved Plus Connector, getting you that much closer to reaching your collective goals.
02:00
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02:30
Quantify the Friendly Reminder: Retargeting + Cart Capture
As budgets get leaner and growth gap expectations get higher, now is the time to secure plug-and-play campaigns with high conversion opportunity. This session will cover retargeting and cart capture, a tool combination that association marketers can apply now for quick win revenue.
02:30
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03:00
COE Rest Stop
Come to the Center of Excellence (COE) Rest Stop to unwind, peruse thought leadership materials and resources, and chat with attendees and speakers.
03:00
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03:30
I’m Ignoring Your Texts—Using SMS the Right Way
While SMS Texting is a valuable tool to add to your marketing stack, prudent use of the tool will ultimately preserve its success. In this session, get industry best practices and use cases to help you determine whether SMS Texting is a good fit for your organization, and how you should incorporate it into your existing portfolio.
03:30
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04:00
It's Not You, It's Me—Systematically Categorizing and Cleaning Your Data
Data is the fuel that powers association smartech stacks. You need to know that your data is valid, current, and organized in a way that helps you market and communicate effectively. In this session, learn how to find patterns in your data, and build standard operating procedures (SOPs) to maintain data hygiene and hierarchy.
04:00
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05:00
Happy Hour
Join us, relax, and wine-down (pun intended) at the cock-tail end (and again...we just can't help ourselves) of our event.

Other adventures

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Access educational resources

From marketing automation to email automation to data management, access thought leadership, guidebooks, and more.

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Get one-on-one with experts

This is your time to access subject matter experts in the association smartech space, from marketing to tech to AMS experts.

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Network in the COE Lounge

Get with other association peers in the marketing technology space for networking, career building, and idea exchange.