Associations and nonprofits are at a pivotal point where the needs, interests, and behaviors of the younger generations entering the workforce are influencing marketing, programming, and membership modeling for decades to come. As such, change with intention is necessary.
But driving the right kind of change requires constant learning. Organizations need to be self aware, visionary, and malleable. Most importantly, they need to become a student to their data. That means learning from wins and failures. Anything less puts them on the painful path to detention.
Join us as we dive into the many different ways associations can reinvent themselves for the future.
This event qualifies for 4 CAE credits if you attend all eight sessions live. For each live session you attend, you earn 0.5 CAE credits.
Consider what today’s kids are going to need to succeed in the future and how associations are going to be poised to serve them and sustain membership.
With the new generations coming of age in the workforce, a shift in buying behaviors, new content formats, consumption interests, and customer experiences are impacting the future of associations.
Diversified revenue models aren’t just the popular kids in the hall—they’re viable solutions to driving membership growth and obtaining new income sources.
Writing a 1000-word essay on who you think you are can be informative, but will it get you closer to your members?
In 3-5 years, the retention ceiling will slowly start falling given generational shifts in the workforce. So while net new member growth will be insurmountably important to fill the exit gaps, keeping a sharp eye on retention indicators is crucial to forecasting the inevitable void your organization needs to fill.
Content is what anchors the entire member experience and gives the user the chance to create their own story.
It’s easy to get lost in data anarchy. The convergence of practices such as data management, data activation and data governance can either mean success or an unmanageable labyrinth of data intelligence.
Identifying the right integration is like opening the combination lock on your high school locker. It’s easy to find the need for centralized data. It’s less easy identifying the right tool (or set of tools) to do the job.
If you and your organization aren’t adopting your new tech in the right way, you’re just not making the grade. True adoption isn’t just about adding domains and assigning permissions.
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