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VirCon 2022 -new
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Welcome to Saturday Detention

 

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Associations and nonprofits are at a pivotal point where the needs, interests, and behaviors of the younger generations entering the workforce are influencing marketing, programming, and membership modeling for decades to come. As such, change with intention is necessary. 

 

But driving the right kind of change requires constant learning. Organizations need to be self aware, visionary, and malleable. Most importantly, they need to become a student to their data. That means learning from wins and failures. Anything less puts them on the painful path to detention. 


Join us as we dive into the many different ways associations can reinvent themselves for the future.

 

This event qualifies for 4 CAE credits if you attend all eight sessions live. For each live session you attend, you earn 0.5 CAE credits.

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Live  Watch Live or On Demand 

Speakers  20+ Expert Speakers

3161444  Free to attend

Detention Hall Speakers
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Daily Agenda

DAY 1: September 21, 2022

 

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KEYNOTE:
In the simplest terms and most convenient definitions
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10:00am EST:
Consider what today’s kids are going to need to succeed in the future and how associations are going to be poised to serve them and sustain membership.

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Is Barry Manilow raiding your wardrobe?
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10:30am EST:
With the new generations coming of age in the workforce, a shift in buying behaviors, new content formats, consumption interests, and customer experiences are impacting the future of associations.

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Answer the question, Claire…
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11:30am EST:
Diversified revenue models aren’t just the popular kids in the hall—they’re viable solutions to driving membership growth and obtaining new income sources.

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Don’t, don’t, don’t forget about me
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12:00am PST:
Writing a 1000-word essay on who you think you are can be informative, but will it get you closer to your members? 

Day 2: September 22, 2022

 

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Saved by the bell
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9:00am EST:
In 3-5 years, the retention ceiling will slowly start falling given generational shifts in the workforce. It's important to keep a sharp eye on retention indicators.

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Avoid conversion detention
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9:30am EST:
Content is what anchors the entire member experience and gives the user the chance to create their own story.

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Can you describe this data ruckus, sir?
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10:30am EST:
It’s easy to get lost in data anarchy. The convergence of practices such as data management, data activation and data governance can either mean success or an unmanageable labyrinth of data intelligence. 

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Don’t mess with my API. You’ll get the horns.
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11:00 EST:
Identifying the right integration is like opening the combination lock on your high school locker. It’s easy to find the need for centralized data. It’s less easy identifying the right tool
(or set of tools) to do the job. 

So, ready to join us in detention?

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Marketing for an association is such a unique role. I love VirCon because I know I can attend the sessions and come away with new ideas and relevant case studies for exactly what I do.
— Kate Redding, CAE, AAO-HNS
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The graphics they are using for their agenda items are so cool. I had to share! What an amazing way to create excitement for an agenda. Oh, and they are delivering lunch. So many good ideas from this #martech company.
— Shannon Montoya, Colorado Bar Association
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This was the best virtual conference I have attended. The mix of recorded sessions and live Q&As worked well. Just top notch. Kudos to the whole team!
— Anonymous

Watch On Demand Sessions from our Past Events

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Fall VirCon 2021: Association Complacency; Welcome to the KINGdom of Horror

Oct 27, 2021

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Spring VirCon 2021: Data is your DeLorean; Where you're going, you need roads

Apr 14, 2021

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Fall VirCon 2020: Follow the Yellow Brick Road; Data as the new gold

Sep 16, 2020