- About Us
The 3-month self-guided course will give you the tools, training, and reference materials needed to navigate SharpSpring, understand the breadth of its functionality, and optimize use of the platform.
Understand how you can use marketing automation to transform the way you go to market.
Understand the fundamentals of gathering and organizing your data to develop your persona matrix.
Once you have your personas identified, learn the process for building out your persona profiles.
Set yourself up for success by pulling in the right tools to build personas
This interactive workbook is designed to walk you through an exercise to prioritize your personas
This interactive workbook is designed to walk you through the thinking for pulling together your personas
Understand the fundamentals of what to build in your content strategy
Use the carefully thought out questions in this workbook to guide you through building out your content strategy
Get a summary idea of what you'll need to put together your entire buyer journey
Watch as we guide you through the email production process in SharpSpring
Follow along step-by-step to be able to build out your email in SharpSpring
Understand how to build lists that change based on certain criteria
Read through the steps and definitions of query options for building dynamic lists
Watch as we build a real example using dynamic content in an email
Dive deeper into all the options you have using dynamic content and how to use it for better personalization
Watch as we build a landing page so that you can replicate the same process
Watch as we build a simple form so that you can follow these same steps
Every marketer should understand these principles for building your landing pages
Watch as we build out an example of a lead magnet buyer journey
Step-by-step instructions for building out your workflow in SharpSpring
Understand the nuances of triggering workflows against your data
Step-by-step instructions to follow along with after watching the video
Everything you need to know for sending out of SharpSpring and staying in good sending status
6 Approaches to dropping the cookie
Understand the steps to take to set up your campaign tracking in SharpSpring
Walk through step-by-step on how to set up campaign tracking in SharpSpring
Understand the foundational principles of lead scoring.
The tactical steps you will take to set up your lead scoring plan in SharpSpring
Understand the formulas and practices for goal setting and tracking.
Use these principles to set up your lead scoring strategy