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2017 State of Digital Marketing in Associations Research Report

First Comprehensive Effort to Benefit Our Global Not-for-Profit Industry.

How does your organization's digital marketing compare to other not-for-profits? While statistics have been available on websites and email, a comprehensive digital marketing landscape report does not exist. 

This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas:

  • departmental ownership vs. execution for digital marketing
  • digital marketing budgets
  • digital marketing skill assessments
  • digital marketing channels

The report will allow organizations to break down the data by type of organization and size so that accurate comparisons can be made. 


Looking for past reports?  




Download the Report