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This phase of the HighRoad methodology for onboarding your association onto HubSpot is designed to guide you through our goal-setting framework which in turn will lead to how you will measure results.

Goal Setting & Reporting

Pre-Requisite Reading

Guide: Goal Setting & Tracking

A complete guide for setting goals and mapping to ROI with marketing automation.

Goal Setting

Presentation: Lead Generation Goal Setting & Tracking

Understand the formulas and practices for goal setting and tracking.