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HubSpot RoadWork: Journeys

This phase of the HighRoad methodology for onboarding your association onto HubSpot is map your content to the buyer journey and layout your lead scoring framework. 

Journey Building & Lead Scoring

Pre-Requisite Research

Blog: Building a Member Journey that Converts
Blog: What is the Customer Journey
Infographic: Pulling Everything Together

Get a summary idea of what you'll need to put together your entire buyer journey

Journey Building & Lead Scoring Strategy

Presentation: Lead Scoring Framework

Understand the foundational principles of lead scoring. 

Lead Scoring Guide

Use these principles to set up your lead scoring strategy