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This phase of the HighRoad methodology for onboarding your association onto HubSpot is designed to identify your content needs: where you have gaps, where you have materials that can be repurposed, and where you already have the content needed.

Content Strategy

Pre-Requisite Reading

Blog: Getting Started With Content Marketing for Associations
Blog: Content Marketing for Associations: What Should Public Vs Member Only
Infographic: Building Your Content Strategy

Understand the fundamentals of what to build in your content strategy

Listicle: Optimizing Your Landing Page

Every marketer should understand these principles for building your landing pages

Content Strategy

Workbook: Content Strategy Workbook

Use the carefully thought out questions in this workbook to guide you through building out your content strategy