Take control of your funnel metrics
The Guidebook Contains 6 Chapters On:
- Building your goals
- Mapping your campaign to your goals
- Determining ROI
- Collecting baseline metrics
- Tracking to your goals
- Analyzing and reporting on results
You need to meet your revenue goals whether through lead gen, awareness, or revenue diversification. Marketing automation is your solution. But all too often, it's less about knowing that you need it and more about preparing yourself for the technological, organizational, and philosophical shift.
That's why we've created the Marketing Automation Goal Setting & Tracking Guidebook, equipped with everything you need to set and track your growth KPIs.
Who we are
We equip associations with data connectivity, digital marketing platforms, and expert services to grow their digital footprint and, ultimately, their business.
How we do it
We help associations grow their digital footprint and their business by starting with the fundamentals. What are you looking to do? Who are you looking to reach? And what’s your roadmap to get there? Specifically, through our tried-and-true methodology, we provide associations:
- The right digital platform(s) to support their goals
- Connectivity between their data and their technologies (AMS, CRM)
- The digital expertise to help them maximize their martech stacks
What you gain
It’s not just about the platform. Associations who engage with us not only get the right tool in place to carry out their objectives, they also get the framework, the know-how, and the ongoing unbiased partnership to help with the most important element—the people using the platform.
Whether organizational platform adoption, change management support, or skill-set and knowledge-building, we get the people behind the platform equipped and empowered to make the most of their chosen martech stack.
