With the right personas, anything's possible

Give your team the tools they need to charm the pants off your members. Through low-lift workshops, a heavy dose of empathy, and the right data, we bring your personas to life.

HighRoad Solutions is trusted by over 400 associations worldwide

Benefits

Customize your member experiences
Increase engagement metrics
Grow into new markets
Build your content marketing strategy
Support program development
Report out by audiences

Way to leverage personas

Segmentation strategy
Lead nurturing campaigns
Program building & content creation
Marketing strategy & planning
Personalization
Dynamic digital content
Account-Based Marketing (ABM)
Sales strategy

What you get

30-minute educational presentation
2-hour workshop
1 persona matrix pdf
1 completed persona profile PDF
1 Persona Segmentation Workbook (reusable)
Ongoing access to our subject matter experts
Guidance on activating your segments

Find More Customers like your Members

HighRoad's Persona Workshop helps you map your data to your personas and identify opportunities for growth.

Take your marketing to the next level

P O Box 915 Ashburn, Virginia 20146 USA

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With the right personas, anything's possible

HighRoad Solutions is trusted by over 400 associations worldwide

Find More Customers like your Members

Take your marketing to the next level hbspt.cta._relativeUrls=true;hbspt.cta.load(345438, '902eec1f-591c-4de9-a757-d0418c43fd4d', {"useNewLoader":"true","region":"na1"});

Let's get social:

Take your marketing to the next level