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With the right personas, anything's possible

Give your team the tools they need to charm the pants off your members. Through low-lift workshops, a heavy dose of empathy, and the right data, we bring your personas to life.

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  • Customize your member experiences
  • Increase engagement metrics
  • Grow into new markets
  • Build your content marketing strategy
  • Support program development
  • Report out by audiences
Way to leverage personas
  • Segmentation strategy
  • Lead nurturing campaigns
  • Program building & content creation
  • Marketing strategy & planning
  • Personalization
  • Dynamic digital content
  • Account-Based Marketing (ABM)
  • Sales strategy

What you get
  • 30-minute  educational presentation
  • 2-hour workshop
  • 1 persona matrix pdf
  • 1 completed persona profile PDF
  • 1 Persona Segmentation Workbook (reusable)
  • Ongoing access to our subject matter experts
  • Guidance on activating your segments

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Find More Customers like your Members

HighRoad's Persona Workshop helps you map your data to your personas and identify opportunities for growth.

Take your marketing to the next levelGet started