Strategy

Planning your EPC strategy

An effective EPC has a well-thought out strategy behind it.  When building your EPC, you must consider the type of content you'll be sending, the cadence at which you'll be sending, and the type of information you want to collect on your members in order to personalize their communications.  It is important to strike a balance between interactivity and simplicity in your preference center.  In addition to linking from your email footers, you'll want to think through how to promote this EPC across different channels so that you can offer a customized experience to your members.