Are you a bulk email sender? Did you pause before answering? Was it because you know that associations tend to send a lot of email to their members?
You came here for answers and all you've gotten so far is more questions... Let's work together to fix that.
We all know that email has always been a key channel in building member engagement, but it's only effective if someone actually sees your message in their inbox. The truth is, if you send a lot of emails that have the same content for different audiences, Google and Yahoo! will treat you as they now treat all bulk senders.
They'll ask you to:
- Prove who you say you are
- Protect your domain reputation (and thus your brand)
- Keep bad actors at bay who may want to undermine or even worse, impersonate you.
It's not all doom and gloom though - there are things you can do to cut through the noise, improve your sending reputation and create email campaigns that convert.
Watch the on-demand webinar to understand how you can protect your association's reputation by following the new "house rules".
