<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">

Getting Started

There is a lot of foundational work that must be done before hitting the email send button. In this section of the toolkit, we will provide you with resources to help develop your email program strategy, and tutorials on split testing your content and optimizing send times.

Return to Email Content Toolkit

icon22

Email Portfolio Assessment Workbook

This workbook is designed to help you outline and review your existing email content and strategy. This will build the framework for your email marketing program in the future.

Download Workbook
calendar-3

Email Marketing Calendar Template

Use this calendar template to help plan out your email marketing sends, considering segments, split tests, and optimal cadence.

Download Calendar
Icon-24

Email Content Template

Standardize your email content planning with this template to help outline email objective, subject line, preheader text, body copy, CTA’s, and landing destinations.

Download Template

Content Strategy for Email

Incorporating Email into Your Content Strategy 

Your email program drives behavioral and operational communications, but it is also an important channel to consider when building your overall content strategy. 

Watch this video to learn how to incorporate your email program into your content strategy for an omni-channel approach to your marketing program. 

Split Testing Tools

Split Testing Resources

Develop a systematic strategy to test and record the most effective content tactics for your unique members.

Watch the A/B Testing Tutorial video and then download the below resources to get started.

 

Optimizing Send Cadence

BestDay-2

 

Optimizing Send Cadence

23% of email opens happen within an hour of delivery, while the opens drop dramatically as time goes on.

Based on data from several studies by Experian, Mailchimp, Customer.io, Get Response, and Campaign Monitor, sending emails in the middle of the work week should perform best. You can also run split tests to determine best time of day and day of week to send your emails.

P O Box 915 Ashburn, Virginia 20146 USA