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Why Personalize?

Personalization is essential to your email marketing program because people expect a custom, individualized experience. There are many studies showing how personalization can benefit your engagement, member retention, and ROI. Personalized content stands out in the inbox as highly-relevant and tailor-made. Personalized emails strengthen your relationships with your members by sending the right content at the right time.

Return to Email Content Toolkit

How can personalization impact my metrics?

80%

More likely to convert*

*2018 Epsilon Report

14%

More likely to click**

**Aberdeen group study

26%

More likely to open**

***Experian Report

Personalization Tools

 

Personalization 101

Learn the basics of personalization and how it can elevate your email program.

For more ideas to inspire your personalization strategy, download the list below.

30 Ways to Personalize Your Emails

Putting Your Association Data to Work

Using your data to personalize

Get started on your personalization strategy to create tailored content for your subscribers.

Personalization Strategy Workbook

Dynamic Content Tools

 

Adestra Dynamic Content Tutorial

Dynamic or “adaptive” content, is content that changes based on a behavior, preference, interest, or demographic. This personalization tactic allows you to swap out a container in a single email send to adjust the messaging based on the reader.

On BlueHornet? Watch the tutorial here

Intellectual Contextual Email (ICE) Demo

What is ICE?

ICE is a hyper-personalized email system using contextual content to send a unique email to each recipient. The content is driven by individual interests and engagement, allowing you to personalize your email program at scale.

ICE allows organizations to consolidate multiple communications into single experience, combining content & data to create member-centric experiences.

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