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Caught in a whirlwind of competing demands, messy data, and ambitious goals for the future?

Follow the yellow brick road to learn how HighRoad can help you succeed.

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Session 1: HighRoad Spark Revolutionizes Data Integration for Associations

Chat with us to explore how you can marry demographic & behavioral data to achieve your revenue goals.

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Session 2: Get to the End of the Alphabet—Tools to Recruit New Generations

Are you tasked with recruiting new members & need some campaign ideas? 

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Session 3: Stalk them with Kindness—Track Your User on their Journey

It's time for some storytelling. Do you know how to map the right content to your audience? Chat with special guest Dave Sherman for some ideas!

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Session 4: Show them the Money—Selling Your Board on a New Technology

Learn how to build a business case to justify your chosen technology and set expectations for your board, executive leadership, and beyond.


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Session 5: HighRoad Spark―the Evolved Plus Connector

Learn how HighRoad Spark elevates the Plus Connector.

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Glinda the Good Witch

Session 6: Quantify the Friendly Reminder: Retargeting + Cart Capture

You don't need magic to generate revenue - you just need to optimize the digital tools in your stack. Special guest Kathryn Guillen is waiting to chat with you! 

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Session 7: I’m Ignoring Your Texts—Using SMS the Right Way

Do you know anyone who doesn't have a smart phone? Most text messages are read within 5 seconds.  Make sure your members get your updates.

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Session 8: It's Not You, It's Me—Systematically Categorizing and Cleaning Your Data

Is your data aligned with your goals? 

 

 

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Happy Hour

Mix up your Oz-themed cocktail, download your favorite Zoom background, and unwind with us for some games and prizes! 

 

Let's Have a Drink!
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