ASAE Business Solutions and HighRoad Solutions bring you this 4-part educational webinar series designed to help you take journey-building to the next level.
Learn the difference between marketing automation and email automation, identify whether your organization is culturally ready for marketing automation, and how to prepare for it.
Learn how to identify and develop member persona segments, how to use various data sources to identify the ideal member journey, and how to focus on conversion and revenue.
Learn how to develop a conversion-based segmentation strategy, how to build an algorithm that supports marketing efforts, and how to use your martech stack to activate your data.
Learn how to build a campaign to generate leads, how to set goals for your lead-gen campaigns, and how to set up a pipeline to qualify and nurture prospects to conversion.
