The 3-month self-guided course will give you the tools, training, and reference materials needed to navigate Adestra, understand the breadth of its functionality, and optimize use of the platform.
Get in the right mindset for what to include in your integration with this presentation.
Begin with this workbook for filling out the fields, lists, and email preferences for your integration.
Take inventory and review your existing content and segmentation.
Once you've completed the Email Portfolio Assessment, review this presentation where you will list out your goals and challenges with your current email program, and then review email marketing best practices, and an email automation overview.
In this video, you will get an understanding of what presets are in Adestra and how they help you to automate set-up of email campaigns.
Download this workbook to begin filling out the different components that make up a preset (standard email information such as your domain name, from address, reply address, etc.) in Adestra.
Quickly see the steps for setting up an email in your system.
Follow along step-by-step on how to set up an email campaign in Adestra.
Introducing modern email design and the Template Pak.
Learn the framework for working with modules and creating beautiful emails with the Template Pak
Get delivery and deliverability best practices you can apply immediately to your processes.
Import a list with these simple steps.
Learn how to set-up a dynamic list so that you're including, excluding, and filtering in/out your ideal segment.
Learn how to set up a filter for querying your data in Adestra.
Learn how to build conditional content (whether for messaging, CTAs, or for images) in Adestra.
Find out what to expect when we schedule a data tour with you.
Learn how you use your data to individualize the member experience.
Understand how to build member persona segments and member journeys.
Understand how to set up a simple automation sequence for a birthday campaign.
Follow along for how to set up an automation program in Adestra.
Learn how to use both marketing content and programmatic content to build the ideal journeys for your members.
Learn how to build a member journey that's intended, data-driven, and goal-tied.
Learn about the reporting capabilities of Adestra.
Understand where to go for individual email metrics and reporting on groups of emails.
Define the components that make up a conversion for your organization. This presentation will get everyone on the same page.
Start with this workbook once you have reviewed the conversion tracker presentation to begin to build out your user journeys.
Start with this workbook once you have reviewed the conversion tracker presentation to begin to build out your user journeys.
Start with this workbook once you have reviewed the conversion tracker presentation to begin to build out your user journeys.
Consult this document for a refresher on how to test that conversion tracker is set up correctly, reporting definitions, reporting capabilities, and FAQs.
Use the report you generate each quarter to enter into the data tab of this workbook, record your metrics on the summary tab, and enter your findings each quarter for actionable insights.
Here we define all of the types of bounces and provide best practices for good deliverability.
Understand what deliverability really means for your organization.
Get tips on instilling best deliverabilty practices within your organization.
Get a better understanding of spam and how to avoid it.
Walk through the best practices for warming up your dedicated IP.
Walk through what an EPC can do for your organization and how to structure one.
Understand how to configure and optimize your EPC for greatest marketing effectiveness.
Understand how to configure and optimize EPC's with a Pivot for greatest marketing effectiveness.
Go through this exercise to determine categories on your Email Preference Center.
The best practices you should be following for handling the unsubscribes in your Adestra email marketing messages.
Understand the basics of an EPC, EPC best practices, and how to build your EPC into your member journeys.
There are instances where you need to send out a transactional message out of Adestra. Follow this guide for how.
When sending a transactional message it really comes down to your unsubscribe list and how you handle the opt-outs on the preset that will get attached to your email. Watch this video to learn about that process.
Learn the basics of form building using Adestra. We'll share how to create a form from scratch through to using the form in emails and on webpages.
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